Why e-tailers should offer multilingual websites?

E-tailers of internet-based retailers have become part and parcel of the modern corporate sector. Entrepreneurs running e-commerce businesses heavily rely on websites and e-stores in a bid to sell their articles quickly, safely and profitably.

However, the emergence of e-commerce as one of the primary means of running an enterprise these days has made the proverbial playing field quite competitive. Hence, it is natural for e-tailers to seek help from a barrage of available tools in a bid to remain relevant and afloat in the long run.

One of those tools is ensuring one’s e-store or official website is available in multiple languages.

Why e-tailers should offer multilingual websites?

According to experts, several reasons drive e-tailers to offer their official websites and e-stores in multiple languages. Some of the most convincing reasons are mentioned in the sections below.

e-tailers can reach more people in a culturally and linguistically diverse market like India

In the e-commerce sector, brands that can reach more people quickly tend to achieve their corporate objectives and attain a strong foothold in their target market segments. With the help of quality-assured website translation services e-commerce brands will be able to cater to more than 40 per cent of India’s internet traffic that do not speak, read or understand English.

The bounce rate would decrease

Customers often follow the simple mantra of ‘won’t buy if I cannot understand’. As per the market researchers associated with a reputed provider of website translation services in Mumbai close to 73 per cent of consumers tend to avoid buying products from e-stores or subscribing to services available on the official websites of brands if the available promotional content is not available in languages (and their dialects) that are popular in the particular target location. This leads to a situation where a website visitor would immediately leave the website without even interacting with it. This is known as the bounce rate. And to combat this issue, brands need multilingual websites.

E-tailers would also be able to perform better than their rivals

Hindi is the official language of India. Hence, e-tailers with plans to perform better than their rivals would witness impressive results when they avail Hindi website translation services. This move is pretty important for brands that want to quickly move northward in India’s retail environment.

Is it true that multilingual e-commerce websites are viewed as customer-centric entities?

Yes, with the help of multilingual websites, brands can convey the message to their clients that they care for the linguistic preferences and diverse cultural nuances of a nation like India thus indirectly stating that the organization is a customer-centric enterprise.

Is it possible for multilingual websites to rank better in international SERPs?

Experts associated with a reputed multi-lingual website translation agency multilingual websites tend to rank better in international SERPs. This directly allows a brand to quickly become a household name in its local, national and ultimately in its international target market segments. For the best results, e-tailers need to hire the best website translators and ask the professionals to translate and localize the entire content in the e-store or official website in question including their respective metadata.

Promote your e-commerce brand with a multilingual website

This is the era of internet-based commerce hence, your brand’s website or e-store is undoubtedly at the centre of your brand’s marketing strategy. Website translators and website localization experts from Shakti Enterprise - India’s leading website translation company,can helpyou to reduce your brand’s entire marketing budget by several folds. How you ask!? Well, as per experts, multilingual websites and e-stores tend to convey promotional content quickly to the target audience especially when compared to the time taken by traditional and digital marketing channels. For more details about how you can promote your e-commerce brand with a multilingual website or e-store, contact Shakti Enterprise today.