Back in the day, India was dominated by the English language but not anymore. As per the data compiled from a 2001 census, India has 22 officially recognized languages. Furthermore, Indians speak more than 1600 regional dialects. On top of this, as per the collective professional opinions of Telugu interpreters in Mumbai, only eight per cent of Indians prefer to speak and communicate in English.
SMEs need to promote their offerings in Indian classical languages
This is the age of the Internet. Hence, SMEs, start-ups and even MNCs with plans to do business in India have to promote their offerings in Indian classical languages like Telugu.
Why?
Well, as per the CEO of an agency that is revered for its certified Telugu translation services, Indians find it somewhat cumbersome to read reviews or even descriptions of products and services that are offered in the English language.
Now, since this is the era of digital marketing where more than 25% of brands are choosing to promote their offerings using online marketing campaigns, it makes sense for brands to use language services in a bid to target rural as well as semi-urban prospective clients Read More.
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